| D-SLR entry-level | Sony α200 |
| D-SLR Advanced | Canon EOS 450D |
| D-SLR Expert | Nikon D300 |
| D-SLR Professional | Nikon D3 |
| Medium Format D System | Sinar Hy6 series |
| Ultra Compact Digital Camera | Samsung NV24HD |
| Compact Digital Camera | Panasonic LUMIX FX-500 |
| Superzoom Digital Camera | Fuji S100 FS |
| Entry-level Lens | Canon EF-S 55-250mm F4-5.6 IS |
| Expert Lens | Olympus Zuiko Digital ED 12-60mm F2.8-4 SWD |
| Professional Lens | Nikon AF-S NIKKOR 14-24mm F2.8G ED |
| Prestige Camera | Sigma DP1 |
| Innovative Design | Manfrotto ModoSteady 585 |
| Flatbed Photo Scanner | Canon CanoScan 8800F |
| Small Format Photo Printer | HP Photosmart A826 - Home Print Centre |
| Expert Photo Printer | Epson Stylus Photo R1900 |
| Multifunction Photo Printer | Canon PIXMA MP970 |
| Large Format Printer | Epson Stylus Pro 11880 |
| Fine Art Inkjet Paper | Ilford Galerie Gold Fibre Silk |
| Imaging Storage Media | SanDisk Extreme Ducati range |
| Imaging Innovation | Casio EXILIM Pro EX-F1 |
| Photo Software | Apple Aperture 2 |
| Colour Management System | X-Rite ColorMunki Photo |
| Accessory | Metz Mecablitz 48 AF-1 Digital |
| Digital Accessory | Wacom Cintiq 12WX |
| Photo Frame | Sony DPF-V900/DPF-V700 |
| Expert Photo Projector | Panasonic PT-AX200E |
| Professional Photo Projector | JVC DLA-HD100 |
| Film | Kodak Professional New T-MAX 400 |
| Camcorder | Panasonic HDC-SD9 |
| Mobile Imaging Device | Nokia N82 |
| Retail Finishing System | KODAK Adaptive Picture Exchange(Apex) |
| Photo Kiosk | Sony Compact Picture Station |
| Photographic Display | Samsung SyncMaster XL30 LED BLU |
| Photo Service | CEWE Photobooks |
| Storage Back-up | LaCie 2big Triple |