| D-SLR Entry Level Camera | Nikon D40x |
| D-SLR Expert Camera | Pentax K10D |
| D-SLR Professional Camera | Canon EOS-1D Mark III |
| Medium Format Digital System Camera | Hasselblad H3D |
| Rangefinder Digital Camera | Leica M8 |
| Ultra Compact Digital Camera | Fujifilm FinePix Z5fd |
| Compact Digital Camera | Nikon COOLPIX P5000
|
| Superzoom Digital Camera | Panasonic LUMIX DMC-TZ3 |
| Multimedia Digital Camera | Samsung i7
|
| Entry Level Lens | Nikon AF-S DX VR Zoom-Nikkor 55-200mm F4-5.6 G (IF) (ED)
|
| Expert Lens | Sigma 70mm F2.8 EX DG Macro |
| Professional Lens | Canon EF 16-35mm F2.8 L II USM |
| Prestige Camera | Rocoh Caplio GX100 |
| Innovative Design | Olympus µ770 SW |
| Flatbed Photo Scanner | HP Scanjet G4050 |
| Small Format Photo Pinter | Canon SELPHY ES1 |
| Expert Photo Printer | Epson Stylus Pro 3800 |
| Multifunction Photo Printer | Canon PIXMA MP810 |
| Large Format Printer | HP Designjet Z3100 |
| Fine Art Inkjet Paper | Hahnemühle Photo Rag Pearl 320 |
| Imaging Storage Media | Lexar Professional 300x CompactFlash |
| Storage Back-up | Epson Multimedia Storage Viewer P-5000 |
| Imaging Innovation | Samsung Smart Touch User Interface |
| Photo Software | Apple Aperture 1.5 |
| Color Management System | X-Rite i1PhotoLT |
| Accessory | Manfrotto 190XPROB |
| Digital Accessory | Delkin SensorScope |
| Expert Photo Projector | CASIO XJ-S35 |
| Pro Photo Projector | JVC DLA-HD1 |
| Film | Kodak Portra II |
| Expert Camcorder | JVC HD Everio GZ-HD7 |
| Pro Camcorder | Sony HDR-FX7E |
| Mobile Imaging Device | Nokia N95 |
| Digital Minilab | Fujifilm Frontier 550 |
| Photo Kiosk | HP Photosmart Studio |
| Monitor | EIZO CG 211 |