| D-SLR Entry-level | Olympus E-620 |
| D-SLR Advanced | Nikon D90 |
| D-SLR Expert | Canon EOS 5D Mark II |
| D-SLR Professional | Nikon D3X |
| Design Innovation | Panasonic Lumix G Series |
| Medium Format D System | Hasselblad H3DII-50 |
| Expert Compact | Canon PowerShot G10 |
| Compact Digital Camera | Fujifilm FinePix F200EXR |
| Rugged Digital Compact | Olympus mju Tough 8000 |
| Superzoom Digital Camera | Sony Cyber-shot DSC-HX1 |
| Entry-level Lens | Sigma 18-250mm F3.5-6.3 DC OS HSM |
| Expert Lens | Sony 70-400mm F4-5.6 G SSM |
| Professional Lens | Canon TS-E 17mm F4 AL |
| Prestige Camera | Leica M8.2 |
| Imaging Innovation | Fujifilm Super CCD EXR |
| Expert Photo Printer | Canon Pixma Pro9500 Mark II |
| Multifunction Photo Printer | Epson Stylus Photo PX800FW |
| Large Format Printer | Epson Stylus Pro GS6000 |
| Fine Art Inkjet Paper | Hahnemuhle Photo Rag Baryta 315g |
| Imaging Storage Media | Panasonic 32GB SDHC |
| Photo Software | Adobe Photoshop Lightroom 2 |
| Accessory | Vanguard Alta Pro Series |
| Digital Accessory | Wacom Intuos4 |
| Photo Frame | Kodak OLED Wireless Frame |
| Professional Photo Projector | JVC DLA HD750 |
| Expert Photo Projector | Epson EH-TW5000 |
| Film | Kodak EKTAR 100 |
| HD Camcorder | Canon LEGRIA HF S10 |
| Entry Level Camcorder | Samsung SMX-F34 |
| Mobile Imaging Device | Nokia N86 |
| Photo Bag | Lowepro Classified Series |
| Photo Service | Fujifilm Photobook Brilliant |
| Retail Finishing System | Noritsu D502 |
| Storage Backup System | Data Robotics Drobo |
| Compact Flash System | Profoto D1 Series |
| Photo Kiosk | Kis Photobook Maker |
| Photo Display | JVC LT-42WX70EU |
| Photo Monitor | Eizo ColorEdge CG242W |
| Studio Generator | Broncolor Scoro Series |
| Mobile Flash Generator | Hansel Porty Lithium |